Multi-Variable Testing

Multivariable or testing of different variables makes it easy for one to analyze several changes concurrently. They could be five or even twenty. One will still get precise results without necessarily increasing the size of the sample.

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AB Testing

Known as bucket testing or split testing, A/B testing is a simple method of comparing two versions of a webpage or applications against each other in order to determine which one performs better in terms of converting visitors to customers.

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