Traffic Radius is a PPC company in Melbourne with advertising experts that are ready to launch and professionally manage your pay per click campaigns. We can assist your business with advertising online using Google Adwords, Google Shopping, remarketing service and more. With pay per click advertising, our goal is to help bring new customers to your website the same day.

Why Pay Per Click Advertising?

PPC advertising can provide instant lead generation, especially in highly competitive industries. Unlike SEO, PPC does not take weeks or months to see results. In highly competitive industries, such as auto insurance or mortgages, the budget required to achieve consistent page one rankings for your keywords may make your ranking goals unattainable. The search engine algorithms are also always changing. As a result, SEO can be an uncertain strategy, especially if you need specific results.

Leverage PPC Advertising for SEO

However, when PPC advertising is used to support your SEO strategy, the combination can be quite powerful. Using your PPC initiatives to guide your SEO strategy, Traffic Radius uncovers the keywords that bring the most traffic to your website and lead to sales and which copy makes people click and buy. With proven insights into your business, PPC advertising can dramatically improve your SEO strategy.

Our Digital Advertising Management Process

We can help you find new customers quickly. With the support of our Certified Adwords Professionals, you can launch your campaigns and start showing your ads online right away. Your business will be advertised in the search engines right next to the organic search engine rankings with Google Adwords marketing, giving your business a visible advantage over those companies who are simply relying on SEO.

In addition to setting up your campaigns, Traffic Radius optimises your campaigns with bid price management, split testing of ad copies, keyword research and detailed reporting. Each month we will continuously optimise and update your PPC strategy to help you keep up with your competitors and achieve optimum performance.

The Benefits of Retargeting

Roughly 98% of visitors do not convert on the first visit to your site. As a result, if you don’t use retargeting to get a second chance, the visitor will likely be gone forever. And that means wasted PPC advertising funds.

Retargeting allows you to set your business apart from the competition by offering an opportunity to continue the conversation with your site visitors. In addition, you will also get another opportunity to promote your products and services with new offers that are more targeted than the ones previously shown.

The possibilities are endless with retargeting and Traffic Radius can help you design a powerful campaign that combines the benefits of PPC advertising and retargeting for a greater return on your advertising spend.

If you are ready to increase the ROI of your digital advertising, Traffic Radius can help. Contact us today on 1300 852 340 for your free PPC advertising services quote.

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