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If you want to boost your online presence, you must put your SEO campaign on full throttle.
Your competitors are doing it. And if you are not, you will be left far behind.
If you’re just getting started with your SEO efforts, begin by assessing your website’s SEO.
A technical SEO audit can help you analyze your site’s current ranking for various keywords and identify the areas you can improve. With a complete technical SEO audit service, you can maximise the reach of your pages in organic search. If you are looking for an experienced technical SEO consultant, reach out to us at Traffic Radius.
What is a Technical SEO Audit?
Your aim is to provide content that’s relevant to your visitors. You can’t simply expect to get traffic with tactics like keyword stuffing, creating separate pages for each target keyword and using multiple microsites for driving traffic.
Search engines favour websites that are user-friendly. Be it Google, Yahoo or Bing, all search engines have an algorithm that crawls your website, assesses it for a variety of ranking factors to denote relevance and usability. Every page is assessed to identify whether your website offers useful and legitimate content. The search engines even look at aspects such as how quickly your site loads, how secure it is and how easy it is to use.
The search engines then give a rank to each page, and the position of your appearance in the search engine results pages (SERPs) depends on this rank.
That’s what is SEO all about.
A website technical audit is the process of identifying the areas of your website that need improving with a view to increasing your online visibility, traffic and conversions.
When done right a website SEO audit will provide an in-depth view of your website’s performance, the pages that perform efficiently and the ones that don’t. Each individual page must be assessed and all that information is brought tether to get a complete picture of your website’s impact on your sales, profitability and growth.
In short, a website audit is essentially an inside view of how your website functions, which areas of it are performing well and which aren’t. Some of the pages might need improvement, others may need complete rework, and yet others might need complete replacement.
An SEO audit is not just a one-time task that you can forget about. It’s an ongoing process that you must carry out at least once every six months. Here are the benefits of a website SEO audit.
SEO is changing constantly. Because search engines keep making updates to their algorithms with a view to enhancing the experience for their users. It is important to carry a thorough technical site audit and make necessary changes to your strategy to conform to the latest ranking factors of the search engines. If not, you will lose your position in the SERPs.
It’s highly likely that your competitors are doing all they can to outrank you. If you don’t keep up with the latest SEO techniques, you will be left far behind the competition. A quick SEO audit will help you to analyze your current strategies, to understand what is and what isn’t working for you, and come up with a strategy to beat the competition.
Old pages must be updated to ensure they are relevant with changing times. And with changing algorithms and rules, your site must adapt to new SEO strategies. What if something on your website is broken? What if some of the content is outdated? Perhaps you might want to add information to existing posts to help them rank higher by providing in-depth information and incorporating more keywords. An SEO site analysis will give you all these opportunities that you’d otherwise missed.
A search engine optimisation audit will help you to notice all the red flag that could otherwise affect your search rankings. For example, if your bounce rate is going up, you might want to review the landing pages to make sure you’re sending the right visitors to the right page. If you see a sharp decline in the time visitors spend on some pages, you can update the content to make it more engaging and informative. You won’t be able to identify these problems unless you do an SEO audit.
So an SEO audit helps you to weed out problems in your site before they hinder traffic and your growth.
Regular SEO auditing is, therefore, necessary. It will help you to stay up with the demands of the search engines. With an SEO audit, you are testing the health of your website.
Whether you hire a website SEO audit services or choose to do it yourself, a typical SEO audit process should do the following:
So how to do a technical SEO audit? In essence, an SEO audit must look at three crucial aspects:
Here’s a look at all the steps that we take as part of our website SEO audit services.
Here are some excellent SEO audit tools we use as part of our website SEO audit services.
It depends on the size of your site, the number of links found and the type of error you are fixing. For instance, if you are looking to fix the meta data on each page, it can take anywhere from 5 to 15 minutes to fix these for each page. And if your site has 5 pages, this shouldn’t take more than 20 to 45 minutes. However, if your site is huge, it can take even a day.
Similarly, if you are looking to update the content on each page, it will involve copywriting, editing, proofreading and the works, which can take as long as 4 hours to even a couple of days depending on the size of the text, the complexity of the content, etc.
It also depends on the type of audit you are performing.
If you are performing a site audit after a long time or for the first time, it could take quite a while. However, if you do perform it regularly, a full site audit could take about 4 to 6 hours. We highly recommend a full site SEO audit once every 6 months.
Further, be sure to carry out a mini audit, which is essentially a quick SEO audit, once every month. This should take no more than an hour.
Interested in an in-depth SEO audit of your website? Can’t find time to do it yourself? Get in touch with our SEO specialists today for a professional and efficient SEO audit of your website. Fill in our contact form right away.
There’s a flip side to everything. To a city, it’s the back streets. To art, it’s an inspirational block. To SEO, it’s technical SEO. Just when you think you’ve got it all understood and sorted out, the internet throws you yet another curveball – and suddenly keywords aren’t enough. That’s where Traffic Radius can help you out, all you need to do is call us and we’ll do the rest. Otherwise, if you’re interested about the world of Technical SEO, read on!
It can be complicated with all these jargon-laden articles telling you in very specific (but also very confusing) terms what is what. When someone says, “Technical SEO”, what they mean is how your website affects your rankings. To put it another way, if SEO is you announcing your presence using a megaphone – Technical SEO is making sure the megaphone has fresh batteries.
There are two reasons to do this – and much like SEO and Technical SEO, the reasons are social and mechanical.
When people visit your website, they’re effectively asking you a question. Think about it, when a person types a search term or phrase into a search engine, the word(s) they used are referred to as a “query”. People query search engines, and then the SERPs provide them with a list of – what the search engine defines as – viable answers. A customer clicks on your page looking for something, whether it be information, a product, or a service, they come to you for the gratification of a need. A website that isn’t optimised through Technical SEO will often have broken links, outdated information, poorly designed pages, bad response times, and just generally be a pain for the customer to use. This means that when a user clicks your site looking for answers and finds it horrendous to use – they consider their time wasted and you become more of a hindrance than a help in their eyes.
The more mechanical reason to regularly perform a Technical SEO Audit was briefly touched on before – but it basically boils down to this; your website must function well in order to rate well. When Google’s spiders (AI bots that investigate pages on the internet) crawl a website, if the spiders’ user experience is a poor one, they make a note of it, and when someone queries your website’s keyword, Google knows that your website performed poorly. This results in you getting shunted to the back of the SERPs, and your Quality Score (Google’s ranking system for how ‘good’ of a source you are) gets lowered.
Technical SEO is…well…it’s very technical. While your developers may know how to fix the issues, they may not even be aware that the issues are there in the first place – or they might not know what to look for when it comes to certain, more sneaky problems.
That’s where Traffic Radius comes in. We have teams of amazing, reliable staff whose speciality is Technical SEO Auditing. We’ve been in the online marketing, SEO and web development industry since 2006, and we’re only too proud of our time here. We are utterly dedicated to bringing you the best service, and to getting your business where you want it to be.
When you hire us, you get the following:
| 1 | The expertise of a Technical SEO Consultant that will do everything they can to get to know you and your business to make sure they really understand your business and what it needs. |
| 2 | A full Technical SEO audit of your site, checking for any errors that are negatively affecting your rankings in the SERPs. |
| 3 | A detailed report on the findings of the audit and a plan on how to proceed that awaits only your approval. |
| 4 | Upon getting your approval, we go into your website and fix up everything we found. |
| 5 | We continue to review and analyse your websites for some time, making sure that the protected results are coming through. If they aren’t, we re-evaluate and re-implement the strategy, free of charge! |
If you found this compelling or useful, having a technical SEO audit done on your website is easy to organise. Simply contact us or call us on 1300 870 901. If you didn’t find this compelling or useful then it’s probably because you’re after a different service we offer, but either way, you should probably call us, just to make absolutely sure.
Want to know about technical SEO but don’t want a technical explanation? These FAQs should serve you well!
A Technical SEO Audit is when we go through the various features of your website to make sure that Google’s AI bots that trawl the internet looking for good websites have a good experience while on yours.
This means we check links, load times, content relevancy, image quality, accessibility, and much more. This gives us the ability to find out why certain things with your website might not be going as envisioned.
We will always start with a consultation so that we get a feel for you and your business. This will continue to an audit. Once we have the results of the audit, we will formulate solutions to the problems discovered therein and then, with your permission, implement them. Once implemented, we will continue to monitor and review your page over time so that we can see what has or hasn’t worked, and then tweak the plan accordingly.
Contact us via email or phone (1300 870 901)! It’s just that simple!
Yes, you do. Technical SEO is all about how your website functions, so once the audit is complete, a report is put together so that you get the results of the audit and from there, we can work together to formulate an appropriate strategy to help you meet your goals.
A Technical SEO audit is a long, drawn-out task that takes a lot of effort and time. As such, we are required to charge a fee for our technical SEO services. However, you can get a free quote here, and after talking with us, things might even end up cheaper than that! We are dedicated to our customers, and we pride ourselves on reasonable, affordable pricing that is as transparent as it is fair.
Every audit is different and requires a different amount of work. Bigger websites take more time, and more time means more money. Websites that have a lot of content take even more time, which means more money. There are so many factors that contribute to the workload of a technical SEO auditor, and prices are worked out on a case-by-case basis.
Terrific service. Fast Friendly and efficient. Very easy to communicate with to get the job done with minimal fuss and disruption. Thank you Sam and all at Traffic Radius. We will certainly recommend your services to others. From Strathmore Netball Club
These guys are great!! I have been through about 6-7 SEO companies with very bad experiences. I was contacted by Traffic Radius and decided to give them a go. I have not regretted it. They do what they say they will plus more. They do anything that will improve the SEO of the site. They have doubled my organic traffic in about 9 months. I couldn’t be happier and i’m currently discussing to upgrade my level of service with them
I have to say its refreshing to have an SEO company go above and beyond for us, rather then sign up and get a report once a month that means nothing. These guys have worked so hard for us so I have to give credit where its due. Highly recommend!!
