Have you ever realized what happens when we enter the keywords in the search bar of a search engine and click the Search button? Or, how does Google works? Or, how search engines work? When we are searching for something, we get results in no time but the backend process is far more complex but the gist is usually simple.
For the process of searching, Google uses a powerful search algorithm which sets it apart from other search engines. Like other search engines, google uses crawlers and spiders but google has a depository of high number of keywords and hence, google is a master of all the search engines. Moreover, with PageRank as another algorithm, google positions each web page in a form of rank.
Crawlers and Spiders:
This methodology is being used by almost every search engine. The process of collection of information is done by spiders or crawlers. Crawlers or spiders are a set computerized programs (or bots) that go around the web pages, validate the HTML code, collect the data and check the linking between the other web pages. When the information is collected, the search engines rank the websites (this process is called indexing). It is a regular process and thus maintains the ranking of the websites accordingly.
Sometimes, website owners don’t want their certain set of webpages to be indexed on google. For this scenario, “robot.txt” file can be used to prevent crawling on those set of webpages. But there are many misconceptions like it takes a lot of time for a new website to get indexed. Nowadays, bots or spiders look for the new information on the web and whether you have a new blog or a new web page or even a new website, the information is passed for indexing. Even if you have a new website, you should think about updating so that re-indexing of your content can take place which will help you to attain good rank on google.
Few other ways which can increase your crawl rate:
a) Regular updates on your older content: Dormant site is as equal as a no website on the web. One should keep on updating the information, blogs or articles on the website to increase the indexing.
b) Page speed: The faster the page speed of the website is, the faster google can index it. Google has already provided with the PageSpeed page where one can check the speed of every page on the website and thus can make the desired changes accordingly. Moreover, people who are checking your website will rather have a good experience on a website which has a good page speed rather than a slow page speed.
PageRank, a powerful search algorithm:
When you search “Restaurants near me” on google, the solution you are looking for is the number of closest restaurants near your location. This is how google search works. It presents you with a smart solution rather than the website/webpage which contains maximum number the word/phrase you have searched. With the usage of PageRank algorithm, google divides the searches by using few following of the factors:
a) Linking: Relevance of content is crucial for your webpage and moreover, relevant linking to your website is also important. Google uses powerful systems and cheating those systems is difficult. Hence, the relevant linking should always be kept in mind otherwise, you can be penalized because of the wrong actions. Moreover, if you have a good linking within your website (Internal linking), the page will be ranked higher and traffic will increase accordingly.
b) Keywords: Proper use of HTML tags and regular updates are necessary. One should not overuse the keywords in the webpages as you don’t want bad score from Google. Use it wisely and concentrate more on the content rather than the keywords.
c) Updates: Regularly update your website with new and updated content, blogs and articles. You don’t want your website to be a dormant one. Regular updates and relevant information increase the chances of the good score and hence, with the help of PageRank, you can get higher ranking.
Search algorithm of every search is quite extensive and complex. Moreover, they don’t share the main process for the following reasons:
a) Businesses/SEO Companies can manipulate the methods and target a higher ranking using unethical ways.
b) Competition among the search engines is quite high.
c) Most importantly, these processes can be used by hackers which can be catastrophic.
All you need is a good content on your website. A good content can keep a good track record among the people and make sure that use of keywords smartly can create good linking between your webpages that will increase the chances of ranking. If you score higher PageRank, your position will move up which will help your product/service to grow faster. Hence, target the searches accordingly.