So your website is live with all the SEO hacks that you think to be impactful. It’s got all the keywords in your niche that are implemented in an effective way both in the body copy and headlines.
You even have submitted an XML Sitemap to Google.
Yet, your site cannot perform better than your competitors for those juicy profitable keywords.
Agreed that you should allocate loads of resources and time, and as a beginner, you don’t have either. However, what if I told you that you are missing out on 7 simple yet crucial steps that can instantly put you in the same ball park as your competitors?
The best part is, you don’t have to be a geek to carry them out!
So without further ado, we’ll start learning about these SEO hacks right away.
Step 1: Make Sure That Your Home Page’s Link Authority Only Goes to Your Most Important Pages
Among all the pages that attract link juice, your home page gets the most. This can effectively be passed on to other pages. It’s important to have a clear page hierarchy to prevent your lesser important pages eating up the link authority at the expense of more important ones.
If you are an ecommerce site, you probably have links to your category pages on both the navigation bar and home page copy. What about the products pages?
Always try to include links to your important pages within the body of the home page. Link authority passed on from the body copy is far higher than that passed by navigational or footer links.
This selective linking also ensures that your visitors always find it easy to land on the page they were looking for. This results in lower bounce rates, higher dwell time, and better user experience.
What more can you ask for with a minor tweak? Such SEO hacks can surely deliver more bangs for your buck.
Step 2: SEO Hacks to Get Rid of Large Image and Other Files
You must be surprised why such an obvious step be included in this list, even if it’s just for a newbie.
In my profession, while helping many businesses to improve their site’s SEO, I routinely come across sites that are full of large files. And I am not blaming the content creators for this. Often times, copy writers and designers don’t have clue about how file sizes can affect SEO.
If you are spending time towards technical SEO of your site, then such SEO hacks should be your first and easiest. All you have to do is conduct a thorough audit of the files on your site and see how to minimize the size to least possible.
Oh yes, I forgot that I am talking to a newbie.
Don’t worry. Internet is full of free tools to help you with your SEO, and WebPage Test is one tool that can help you with this audit.
Once you have the list of files that need resizing, your designer can help you with that. Just reload the smaller files and just watch your site load in a jiffy!
Step 3: Are External Links Pointing to URLs That Return a 404?
If you have worked towards getting quality back links to site, then you know that it is a sin to let such a link go for waste.
It’s therefore very important to check every now and then to ensure such a glitch doesn’t happen.
Moz’s backlink checker tool is one of the best tool you can find to get a complete report on all your backlinks pointing to your site. With this you can easily reclaim the link juice you have been missing.
If the URL on your page has been removed or moved to another location, you should use a 301 redirect to next most relevant page.
Internal links can also point to URLs that return 404 and fixing this should be your starting point as this is by far easier.
If you want to have fun by learning more, you can try your hand at Google Search Console. This tool has many features that can help you with a variety of SEO hacks.
Step 4: Make the Most of the Content That’s Not on Your Site
It’s always a great idea to create brand awareness and gain popularity through posting content on other domains. However, if you are not making the most of such content, you are missing out on SEO.
The world wide web is full of such examples where a site missed out on SEO because its own content was published on another domain and a backlink was never obtained.
Agreed that the primary reason behind such syndicated content is about brand imaging and the likes.
What you need to keep in mind is that making good use of this doesn’t do any harm. These are exactly the kind of SEO hacks that you should not miss out on.
All you need to do is host the same content on your site with a “rel=canonical” tag to transfer all SEO equity to your page.
As an added advantage, any share of your content on social media by the third party will direct to your site.
Step 5: Forums and Discussion Boards Are a Goldmine of Keywords and Blog Topics
Always participate in forums and discussion boards in your niche. You will find several instances where a same question or topic was repeated. Such patterns should guide you to decide on web and blog content.
Often times, these are the long tail keywords that are highly valuable because of their high relevance to users’ needs.
This is a great way to rank for such keywords. SEO hacks that focus on page ranks must be on the top of your list.
Thanks to enhanced sophistication of search engines, they can “understand” the context of your article and boost your organic ranking and traffic.
They also recognize you as a thought leader in your niche.
Follow the related social media pages that your target audience follow. For example, if you are in the business of selling art, it’s highly likely that your target audience follow the pages of local art galleries. Do a blog about an upcoming art exhibition in one of these art galleries.
Create content about topics related to your product, no matter how remotely they are related. Such SEO hacks also provides you with fresh content on your site that search engines love.
Step 6: Enhance Visibility in SERP Though Rich Snippets
Like they say, if it’s worth doing, it’s worth doing well! The same applies to great SEO hacks too!
Rich snippets add little extra info in eye catching formats within the SERP so your link stands out.
You have complete control over what the search engines use as snippet. Also, you can post a great picture of your product with price or ratings from your pleased customers.
You can implement rich snippets through structured mark up and you can learn all about it here.
Just remember that this only increases the click through rates of links that already appear in the page. It does not affect the page rank in any way.
Step 7: Go After Your Competitors’ Backlinks
If your competitor is gaining by a backlink, chances are you also will.
There are two SEO hacks to go about this.
One is to get backlinks from what are known as ‘hubs’. These are the sites that thrive on content related to a particular niche.
Magazines that review electronic gadgets is a good example.
Search for such sites that carry content about your business. Usually, such sites also rank well for domain authority and therefore the quality of the back link will be high.
Another way to target your competitors’ backlinks is through a backlink analysis of their site. Most of them will qualify as a backlink to your site. But, look out for links that may not be related to your site even remotely.
The Bottom Line:
Welcome to the world of SEO. After this reading this article and getting to know a lot of SEO hacks, you are not a newbie anymore!
So now you know that there minor tweaks to your site can put it among the biggies in the search engine results.
Go full throttle and innovate at every step to come out with ideas to better implement them.
Got that idea you think is a great one or have a question that you need an answer for? Maybe few SEO hacks of your own?
Do use the comments section and I’ll get back you as quickly as I can. Good Luck!