Ever since Google introduced PANDA in 2011, many websites continue to lose traffic and ranking on Google search results. Unfortunately, most of the affected businesses and websites cannot pinpoint what went wrong or how they were able to suddenly fall back in ranking and lose much of their traffic. This is because despite every attempt you may seem to make, only a comprehensive SEO audit can uncover the potential issues. There are several companies that claim to offer top quality SEO auditing services and landing them should not be a problem. However, not all of them can meet your requirements and most will keep postponing the dates you should expect your website back on track. Here at Traffic Radius, we specialize of providing complete web auditing services to all clients who want to see their sites rank better as soon as possible. Our results are very measurable and you can expect to be back on track as we promise.
A complete website SEO auditing consists of various services that target specific areas to uncover the problems and ponder possible recommendations that can help fix the situation. Some of these services include the following;
We offer complete content auditing that focuses on content quality, depth, freshness and optimization, words that Google webmasters consider, page layout and user engagement. We will ensure you come up with quality compelling content that is indexed and includes your images, links and niche keywords to attract more user engagement. At the end of our content auditing service, you can be sure content is not a problem anymore.
Our HTML audit services involve checking for hidden links and texts, Meta description and page title optimization, micro-data and headlines. We will uncover any anchor texts and footer links that direct to the same pages, remove all duplicated Meta tags, add necessary titles (h1, h2, h3…) and offer recommendations on the same.
Site architecture auditing
All SEO issues associated with site architecture fall under this service. They include looking for crawl errors (4XX, 5XX, XML sitemap, Robots.txt, indexing…), piracy errors (check for duplicated or plagiarized content reports), URL logics and structure, cloaking and page speed among others.
Off page auditing
This service involves identifying off-page factors that may impact your SEO and traffic. They include evaluating the quality of your links, number of back-links, site authority, Google authorship, anchor texts and other competitor factors. It is simply aimed at resolving external factors that may give competitors an edge over you.
Trust factors such as domain name registration, DNS information and domain name age are all important when it comes to SEO. There are some names that people just trust and others sound too catchy to be associated with reliable services. It also takes time for people to trust certain domains.
Social media auditing This is custom heading element
We will ensure you have a dominant social media presence in platforms such as Facebook, Google + and Printest among others. We also look if these social media are present on your website and whether the buttons are correctly linked and showing.
Other observational audits
There are several other areas to audit including malware checks, evaluation of organic traffic, local and country traffic. Comparing your site against top rankers in your niche will help identify other potential traffic drives and factors that may help you improve SEO. In order to rank highly and drive more traffic to your pages, you must identify the competitive edges others use and try to emulate them.
Why choose SEO audit?
Many business owners may wonder why we suggest SEO auditing services in addition to regular optimization. When optimizing a site for search engines (Google, Bing, Yahoo…), website owners are required to abide by search engine policies and offenders may face various penalties including poor ranking. An audit helps uncover these problems and other technical challenges that may have not been solved during the initial SEO. Just like financial audits, SEO auditing identifies the fouls within the first optimization practice. Auditing is another way of optimizing your SEO to work as effectively as expected. At Traffic Radius, our mission is to help clients get back to winning ways by ranking highly for keywords and searches within their business niches. We specialize in full SEO auditing and also keep up with the new trends and policies imposed by giant search engines like Google and Bing.